The Ribbon Room - E-commerce Growth Built on Magento 2
The Ribbon Room is a leading retailer in personalised ribbon and custom packaging, operating in a highly competitive e-commerce space where speed, visibility, and user experience directly impact sales.
Vantage partnered with The Ribbon Room to deliver a bespoke Magento 2 build designed for performance, scalability, and long-term organic growth. The result was a platform that not only supported a growing product catalogue, but significantly improved search visibility and revenue return over time.
With a complex product catalogue and high search competition across the gifting and packaging space, our focus was on building a Magento 2 store that could perform at scale. We improved site structure, streamlined stock and order management to Sage50, and ensured key product and category pages were optimised for both shoppers and search engines. By combining bespoke development with ongoing performance and SEO enhancements, we helped The Ribbon Room build a platform that drives consistent visibility, faster user journeys, and long-term e-commerce growth.
What We Delivered
- Bespoke Magento 2 Design & Development
- Stock & Order Synchronization to Sage
- Performance and Page Speed Optimisation
- SEO Strategy and Keyword Targeting
- Site Architecture Improvements for Scale
- Conversion-Focused UX Enhancements
- Ongoing Organic Growth Support
WHAT WE DID
The Ribbon Room operates in a fast-moving e-commerce space where product variety, smooth navigation, and customer trust are essential. Our focus was to build a Magento 2 platform that made it easy for shoppers to find the right personalised products quickly, understand custom options clearly, and purchase without friction, while ensuring the site was structured for long-term organic growth.
Beyond the initial build, we supported The Ribbon Room with ongoing SEO and performance optimisation, helping them strengthen visibility across competitive commercial keywords and drive consistent inbound traffic from search. The result is an e-commerce platform that doesn’t just look professional, it actively generates sales, rankings, and measurable growth.
In addition, we delivered stock and order synchronisation between Magento and Sage using Zynk, streamlining fulfilment, improving operational efficiency, and ensuring inventory and order management stayed accurate as the business scaled.
BESPOKE MAGENTO 2 BUILD
A scalable Magento 2 storefront built to handle a complex product catalogue, personalised ordering, and long-term e-commerce growth.
SEO & PAGE 1 VISIBILITY
Structured optimisation that delivered major organic traffic growth and multiple page-one Google rankings across high-intent search terms.
STOCK & ORDER SYNC WITH SAGE
Automated stock and order management through Zynk integration, keeping Magento and Sage aligned for smoother operations and fulfilment.
CAMPAIGN HIGHLIGHTS
The Following Metrics Were Measured During 2020-2024. Resulting Our Magento Upgrade with SEO & PPC Marketing.
400↑ Increase In ROI
Page 1 Google Ranking Across Over 14 Keywords
↑ 200% Page Speed Increase
Over 200% Organic Traffic Increase
We keep our word
With over 25 years of development experience, we deliver exactly what we promise, no shifting scopes, no surprises. From the first build brief to launch day, you’ll have clear communication, transparent timelines, and a development partner you can rely on.
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Built for Businesses That Don’t Switch Off
We understand that for most business owners, it’s never just a job, it’s everything. The responsibility carries on long after office hours, and you need partners who take that seriously. Our role is to bring clarity, consistency, and results, so you’re not carrying it all alone.
“Business isn’t a 9–5, it’s on your mind constantly. Our job is to make sure marketing is one less thing you have to worry about, and one more thing that’s working properly in the background.”
– David, Digital Direct at Vantage
