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Gin & Tonicly

Gin Publication Website & Social Influencers

Home Work Gin & Tonicly
Website Design & Development
SOCIAL MEDIA MARKETING, WEBSITE, BRANDING

Gin & Tonicly

The Gin & Tonicly brand launched in 2017, leveraging the Gin boom which has swept the nation. Gin & Tonicly’s aim is to help Gin lovers in a variety of ways including providing gin recipes, gin reviews, tonic reviews and serving suggestions.

We started working with the Gin & Tonicly brand late 2018 and in a short space of time we’ve helped them grow their Instagram to over 3000+ Followers, and over 6000+ loyal Facebook fans (of 100% organic, gin lovers with zero paid followers!).

We launched their website late 2018 and within a short space of time their website see’s just over 25k engaged gin lovers per month and has been featured by brands such as Sipsmith and Mermaid Gin.

The brand has become the number 1 Gin page on Facebook with the most engaged loyal Gin enthusiasts following.

What we did

Website Design & Development, Facebook Paid Strategy, Instagram Strategy, Photography.

Gin & Tonicly Website
PROJECT DETAILS

Challenge, Approach & Solutions

Gin & Tonicly required a full Social Campaign Strategy from creation of social media accounts in Facebook and Instagram all the way to scaling, creative work and planning approach. From the early stages we planned the entire campaign, posts and milestone goals we needed to reach to ensure the campaign is a success. They also recently required an online Blog to further reach their rapidly growing fan base and audience.

  • Creative Facebook and Instagram Campaign
  • Creation of media content for both Social Media Platforms
  • Rapid audience and user following action plan
  • Full ‘live engagement’ action plan and monthly competition action plan
  • Logo and Branding Creation
  • Website creation
  • Integration and featured by some of the largest Gin brands in the marketplace

From the start we needed to ensure the campaigns in place were only being targeted towards a highly specific criteria. All the Gin & Tonicly’s user base is hyper-defined which allows their high engagement rate and success. Their Facebook is currently is taking over 400 photo competition submissions per week, further showcasing their loyal and well defined fanbase.

Their objective and goals were to ensure their Gin Social Media accounts are ahead of the competition, all their users are highly focussed and their social statistics represent this. Their Social Media Content has been featured by some of the biggest Gin brands out there such as Silent Pool and Monkey47.

Our Social Media Engagement goals included:

  • Curate engaging and beautiful content suited towards the avid Gin lover
  • Ensure user engagement is ‘hands on’ ensuring all Social Media is constantly being monitored and active
  • Increased their Social Following by over 6000%
  • Create Sponsored Brand Opportunities
  • Engage and work alongside some of the biggest Gin brands in the marketplace

Since their website and campaign launch Gin & Tonicly is recognised as a trusted figure in the gin scene and has gained valuable sponsors with some of the top gin distillers.

Our close relationship with Gin & Tonicly has come a long way and theres no stopping yet. We continue to work closely with Gin & Tonicly on a daily basis, creating engaging content ensuring their social media and online success!

Responsive Website Design

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