GardenLightsDirect - Scaling an Ecommerce Brand Built to Convert
Garden Lights Direct is a fast-growing outdoor lighting retailer, specialising in solar and mains-powered festoon and garden lighting. They needed a Shopify platform that could support growth, improve conversion, and reduce reliance on paid advertising through stronger organic visibility.
Vantage partnered with Garden Lights Direct to deliver a customised Shopify build and long-term e-commerce strategy, creating a store that not only looks premium, but performs properly across search, product discovery, and checkout.
With a growing catalogue and a highly competitive market, our focus was on building a store structure that made it easy for customers to find the right products quickly, while also strengthening organic visibility across key seasonal and commercial search terms. By improving site speed, product presentation, and conversion flow, we helped Garden Lights Direct turn more traffic into sales and build a platform designed for long-term scalable growth.
What We Delivered
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Custom Shopify Design & Development
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Performance-Focused Store Optimisation
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SEO Strategy & Collection Page Mapping
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New Product Page Creation & Indexing
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Conversion-Led UX Improvements
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Ongoing SEO & E-commerce Growth Support
WHAT WE DID
Garden Lights Direct operates in a competitive e-commerce space where customer trust, product clarity, and a smooth buying experience are essential. Our focus was to create a store structure that made it easy for shoppers to discover the right lighting products quickly, understand key features, and purchase without friction, while ensuring every page supported long-term organic growth.
Beyond the initial build, we continue to support Garden Lights Direct with ongoing SEO and e-commerce optimisation, helping them expand visibility across high-intent product searches and reduce reliance on paid traffic. The result is a Shopify platform that doesn’t just look premium, it actively drives sales, rankings, and measurable revenue growth.
From a technical perspective, the project included a customised Shopify build, improved site performance, and a cleaner store architecture designed for better indexing and scalability. We implemented structured product SEO, optimised internal linking across collections, and launched new indexable product pages mapped to commercial search intent. This foundation has played a key role in sustained conversion and ROI improvement.
STRATEGY-LED STORE STRUCTURE
We mapped product categories, collections, and customer journeys to create a Shopify store built for discovery, clarity, and conversion from day one.
CUSTOM SHOPIFY BUILD & PERFORMANCE
A fast, scalable Shopify storefront designed to feel premium, load quickly, and support long-term e-commerce growth.
ONGOING SEO GROWTH & VISIBILITY
We continue to expand keyword coverage, improve rankings, and drive consistent organic sales through ongoing e-commerce SEO support.
CAMPAIGN HIGHLIGHTS
Within the 3-4months, the campaign delivered the following improvements:
324↑ Increase In ROI
New High Performing Products Through PPC
↑ 3.4% Conversion Rate From 1.8%
204% Reduction In Paid AdSpend
We keep our word
With over 25 years of development experience, we deliver exactly what we promise, no shifting scopes, no surprises. From the first build brief to launch day, you’ll have clear communication, transparent timelines, and a development partner you can rely on.
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We understand that for most business owners, it’s never just a job, it’s everything. The responsibility carries on long after office hours, and you need partners who take that seriously. Our role is to bring clarity, consistency, and results, so you’re not carrying it all alone.
“Business isn’t a 9–5, it’s on your mind constantly. Our job is to make sure marketing is one less thing you have to worry about, and one more thing that’s working properly in the background.”
– David, Digital Direct at Vantage
