Corbeau

Online Race Seats & Harnesses

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DIGITAL TRANSFORMATION

Corbeau

Corbeau Seats is the original British Manufacturer of motorsport and road seats. Corbeau have been supplying motorsport seats for over 50 years and are synonymous in the racing industry for providing excellent quality road seats and harnesses to Championship Winning teams.

Vantage were approached to completely re-vamp their online presence, from website design to a creating a complex e-commerce platform.

What we did

Web Design, Development, E-commerce, Mobile Website, Training

PROJECT DETAILS

Challenge, Approach & Solutions

Corbeau required a robust e-commerce portal to sell their premium brand racing products, it also needed to adhere to their strict branding guidelines. When Corbeau came to Vantage their objectives were:

  • Regenerate their website to a high-end e-commerce store
  • Develop a store based on the Magento platform
  • Design and Develop the new website in accordance with their branding terms
  • Generate new leads, customers and increase sales
  • Digital Artwork & Banner creation
  • Create a ‘Customise Your Seat’ portal feature
  • Ensure that users could easily navigate through the website and convert to sales

We took a critical look at their existing online presence and decided it required a full UX update. From insights, we discovered users loved the Corbeau brand, but couldn’t interact with the brand in a way which fitted the brand. Website users weren’t experiencing the full ‘brand experience’ with their existing website, this was causing a lack of sales.

Our mission for the project was to achieve the goals laid out in the initial briefing with Corbeau. This required strategic planning from digital artwork to custom modules and extensions to create a bespoke, robust, CMS and E-commerce portal for Corbeau customers to easily find what they’re looking for. Our aim was for users who land on the website to convert to sales, we would also then implement re-targeting methods.

After working closely alongside the Corbeau team we were able to create an online e-commerce portal which achieved the primary goals which were set out. These included:

  • Bespoke website designs reflecting the brand’s premium reputation
  • Complete recreated UX experience
  • Clear and well thought out content architecture
  • Robust E-commerce system
  • Digital Artwork creation
  • Content Creation

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