BRANDING & DIGITAL TRANSFORMATION
Colour Ribbons Ltd provides wholesale, premium quality ribbons and crafts. Established since 1984 Colour Ribbons is considered worldwide as a highly competitive ribbon and crafts distributor with a reputation for working with some of the largest organisations in the world.
Vantage were approached to handle their, logo & branding, e-commerce website creation and maintain their online presence and hosting.
What we did
Web Design, Development, Content Creation, SEO, E-commerce, Mobile Website, Sage 50, Automated Stock Management, Logo, Hosting, Training
Challenge, Approach & Solutions
- Design & Develop a bespoke Magento e-commerce website portal
- Build and integrate a range of custom built Magento extensions
- Create a professional logo which reflects the look and feel of the company
- Digital Artwork & Banner creation
- Streamline workflows and internal processes, linking inventory and sales to Sage 50 for automated stock and sale management
- Implement a strategic ongoing SEO campaign to compete with heavily competitive keywords
The website needed to achieve a range of solutions for the client. With a wide range of stock items exceeding 4000 individual types of product, the website needed to be strategically well planned to ensure all goals were met in the most efficient way possible, this would also be required so the client could easily navigate through the admin and make adjustments where needed.
From the initial meetings through to the final launch, we worked closely with the client to ensure all the goals which were set out from the start were met. Vantage created a robust platform so the goals and a series of functionality were executed effectively and efficiently. Solutions met included:
- Robust e-commerce website design and development
- Range of custom features
- Implement customer retargeting
- Real-time inventory, stock and sales management sync to Sage 50
- Strong and effective ongoing SEO campaign
- Professional logo and branding
- Increased Sales, Leads, Traffic and Website Signups
Since the launch, the website continues to exceed with delivering a unique and engaging customer experience, with online traffic and sales continuing to grow. The workflows and automated processes implemented have also cut down manual work from the company.